About Bill News & Events

Bill Bruck Ph.D.

Summary

A psychologist and technologist with numerous published books on the effective use of personal computers; a professional speaker on social and organizational aspects of technological change; a consultant designing blended learning solutions.

Professional highlights

- Served as general manager, co-founder and lead solutions architect for a 25-person distributed e-Learning solutions provider. Experienced a business growth of over 40% a year for three years and over $2 million a year in revenue.

- Filled senior management positions of an Internet startup, including chief operating officer, sales director and chief knowledge officer, creating initial operating procedures and policies for the company.

- Systematized product offerings, developed sales intake process, proposal templates and sales force automation resulting in creation of a $2 million pipeline within two months.

- Developed rapid prototypes of collaboration portals that CNA adopted for internal business processes, featured in corporate marketing materials and packaged for resale to external customers.

- FFounded a computer training and performance consulting company, developing it from a solo practice to a corporation with 12 associates, providing over $1 million of services to clients nationwide

- Authored 12 books on computer productivity that have appeared on best-seller lists and been translated into two foreign languages.

- Provided business process re-engineering for Litton Industries that transformed its hiring procedures from a 74- to a 12-step process, resulting in a 40% time savings.

- Automated contracting procedures for Price Waterhouse's Office of General Counsel that resulted in an 80% time savings.

Education

1977 University of Florida Gainesville, FL
Ph.D. in counseling psychology

1974 Duquesne University Pittsburgh, PA
M.A. in clinical psychology

1973 Brown University Providence, RI
A.B. with honors in human studies

Professional experience

2001 - present Q2Learning, LLC. Falls Church, VA
General manager and lead solutions architect

Q2Learning builds blended learning solutions for Fortune 500 clients.

- Served as chief executive officer with accountabilities for managing the company to the business plan. Built the company from four to 25 people and $2million in revenue in three years.

- Developed product line and delivery methodology.

- Created functional specifications for technology platform.

1999 - 2001 Caucus Systems, Inc. Arlington, VA
Chief Knowledge Officer and Senior Consultant

Caucus helps distributed organizations work effectively by creating virtual environments for collaboration and communication.

- Filled senior management positions during initial startup stage, including chief operating officer, sales director and chief knowledge officer, creating initial operating methodologies and infrastructure.

- Formulated a coherent and uniform product strategy for Caucus Systems.

- Developed sales methodologies and tools that automated the sales management process, creating a $2 million pipeline within two months.

- Created cost estimating spreadsheets, project tracking procedures, and pricing templates allowing Caucus to create systematic costing and pricing strategies.

- Conceived virtual workplace technology prototypes that Caucus adopted as the internal business platform, featured in marketing materials and packaged for resale to external customers.

- Served as luminary for media and industry relations, authoring several white papers to position the company in the market.

- Acted as the subject matter expert on sales calls and provided consulting to key customers including CNA, HP, WTO, IBM, Fleet Bank, and IMF, resulting in reference clients who were central to obtaining venture capital.

1986 - 2002 Bill Bruck & Associates Falls Church, VA
Founder and principal

Computer Training

- Developed Bill Bruck & Associates from a solo practice to a corporation with 12 associates, supporting training and consulting contracts nationwide

- Wrote winning proposals for major ($100,000+) contracts with the US Air Force, FDIC, ABA, Academy for Educational Development, NRECA, and the Army Corps of Engineers.

- Received recognition for delivery skills and subject matter expertise when named one of 100 WordPerfect Certified Instructors nationwide.

Professional Speaking

- Presented keynote addresses on social and organizational aspects of technological change to associations and corporations internationally.

- Delivered the opening keynote to 750 insurance executives at the third annual InsTech conference sponsored by American Insurance Services Group and the Insurance Services Organization.

- Delivered the keynote presentation for Hewlett Packard (Mexico)'s annual key client meeting.

Performance Consulting

- Provided business process re-engineering for Litton Industries that transformed its hiring procedures from a 74- to a 12-step process, resulting in a 40% time savings.

- Automated contracting procedures for Price Waterhouse's Office of General Counsel that resulted in an 80% time savings in daily operations.

Administration

- Created automated procedures for accounting, billing, payroll, project management and administration, resulting in reducing the total G&A requirement for the business to a one-fourth full-time equivalent.

1983 - 1999 Marymount University Arlington, VA
Professor and director of institutional research

- Created and implemented a system for identifying and measuring the achievement of academic outcomes in every department throughout the University. The regional accrediting body for universities, SACS, recognized these efforts and cited Marymount as an exemplar in the area of institutional effectiveness.

- As a member of the Strategic Planning Team, provided research for and helped decide Marymount's mission statement.

- Provided over 20 presentations at professional conferences including the American Psychological Association, Association for Administrators of Higher Education, Association for Humanistic Psychology, Association for Transpersonal Psychology and numerous regional associations.

- Taught courses in Instructional Systems Design, training delivery, organizational skills and group process.

- Promoted to full professor and granted tenure for outstanding service to the institution.

Additional professional activities

Training Support Technologies (computer training firm) 1985 - 1989
Founder/principal

Leadership Resources, Inc. (management training firm) 1981 - 1985
Senior associate/principal

West Georgia College 1979 - 1981
Assistant professor of psychology

Seattle University 1978 - 1979
Assistant professor of psychology

Recognitions

Marquis Who's Who in America

Marquis Who's Who in the World

Accreditations

Licensed clinical psychologist (Virginia, inactive)

Licensed psychologist (Maryland, inactive)

National certified counselor (1995 - 2000)

Professional memberships

American Psychological Association

Organization Development Network

American Society for Training and Development

Publications

Taming the Information Tsunami, Microsoft Press, 2001

Make Your Mouse Roar!, Round Hill Publishing, 2000

Navigating the Millennium, Bill Bruck & Associates, 2000

The Essential Microsoft Office 2000 Book, Prima, 1999

Special Edition Using WordPerfect Suite 2000, Que, 1999 (contributing author)

Special Edition Using WordPerfect Suite 8, Que, 1998

The Essential Book of Microsoft Office 97, Prima, 1997

Special Edition Using Corel WordPerfect Suite 7, Que, 1997

The Essential Book of Microsoft Office 95, Prima, 1996

Special Edition Using PerfectOffice, Que, 1995 (also translated into Spanish)

Special Edition Using Novell GroupWise, Que, 1995 (also translated into Dutch)

Using WordPerfect Office, Que, 1994

The WordPerfect for Windows 6.0 Superbook, SAMS, 1994 (contributing author)

The WordPerfect 6.0 Superbook, SAMS, 1993 (contributing author)

"Bill Bruck is a fascinating and unique individual. His extensive background in psychology, Eastern philosophy and technology gives him an insight, compassion and an ability to make the most confusing ideas clear and accessible. Audiences appreciate his candid, often humorous approach to issues, as do his consulting clients. In the years I have worked with Bill, I have discovered that he has a rare ability to understand and relate to individuals of very diverse backgrounds and needs. Moreover, his understanding of human and organizational needs has been invaluable over and over again."
Christina Keener, former senior vice president, CNA Insurance