Beyond the Hype; The "Virtual" Association
Bill Bruck, Ph.D.
Every professional has had the experience. We have a great time at the annual meeting. We talk with colleagues from around the country that we saw last year. We promise to stay in touch. Then we go home, to not communicate again for another twelve months.
As association managers, we know we can expand our service offerings. We hear about all these new technologies – and they leave us a little bewildered. Web 2.0, wikis, FaceBook, blogs, social networking. What’s it all about, and what might it mean for improving the “between meetings” experience of our members?
In this entertaining and educational presentation, Dr. Bruck shares information about new approaches to online communities, social networks, and collaborative learning. You’ll see what has worked for leading associations – and what has failed
You will learn- What these new technologies are – in simple terms you could explain to a friend.
- Why some of the most popular technologies won’t work for you (hint – you’re not running a college dating service).
- How leading associations are leveraging collaboration technologies to put on a new generation of education programs for their members.
- How the new generation of social software is enabling collaboration across the office – and across the country.
- The roles of purpose, people, process and technology in moving online.
Who this is for
Association executives
Format
45 to 60 minute keynote or general session presentation, plus optional time for Q&A
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One-Sheet-VAssociation.pdf