Leading Edge or Bleeding Edge?
Bricks and mortar may sink your company. The Internet has leveled the playing field between startups and established companies. Stealth companies with killer apps and new business models are stealing market share from industry leaders in every field. New competitors are out there, and they're hungry. They lack your established client base, but they aren't burdened by the inertia that comes with it. Your business must be an e-business to stay in business. However, the dot-com bust proved that sound business models are vital. Every company needs to have an e-business strategy that integrates new technologies, but the trick is knowing which technologies and when to move. New technologies may not only change how you do business but also what business you're really in!Audience
Managers, senior managers, and corporate executives.
Your audience will learn:- Why you must begin strategic technology planning now, and what may happen if you wait.
- How to use the Scan-Focus-Act model for shifting to e-business thinking.
- How to capitalize on emerging technologies with new business models.
- How to use "value chain thinking" to create a clicks-and-mortar strategy.
